West Office | EU Market Entry for Asian Brands
Services Overview
West Office is your outsourced European team for market entry and growth. We combine strategy, EU readiness, and hands-on execution—so you can launch faster, reduce risk, and build real commercial traction in Europe without hiring locally.
HQ-as-a-Service
We act as your European headquarters function—aligning market strategy, compliance/localization coordination, and commercial execution. You get a clear plan, EU-ready assets, and structured support to enter the right countries and channels with confidence.
Brand Development for OEMs
For OEM factories ready to increase profitability by building their own brand. We create an EU-ready brand foundation (positioning, identity, packaging, assets) and a go-to-market setup—while helping protect your existing OEM business through clear brand separation and channel strategy.
Business Development for Startups
For Asian hardware startups entering Europe with limited time and resources. We help define a lean entry plan, validate channels, build an early pipeline, and prepare sales and launch materials—focused on measurable traction, not “marketing for marketing.”
Business Development for Startups
For Asian hardware startups entering Europe with limited time and resources. We help define a lean entry plan, validate channels, build an early pipeline, and prepare sales and launch materials—focused on measurable traction, not “marketing for marketing.”
How we work?
We follow a structured, execution-driven approach designed for international teams.
Assess & Scope
Define objectives, markets, constraints, and success metrics.
Prepare & Localize
Align positioning, materials, compliance, and operational setup for Europe.
Execute & Represent
Run partner outreach, coordination, and on-the-ground execution.
Monitor & Scale
Track progress, refine priorities, and support controlled expansion.
Why West Office?
One coordinated European point of contact
Execution-focused, not slide-driven consulting
Flexible engagement models without long-term lock-in
Built for international teams and decision-makers
Globalization Insights: About 60% of failed EU entries fail due to lack of local networks and cultural understanding, not product quality.
“Asia-to-Europe Expansion” (2023): Asian brands frequently underestimate localization and compliance costs, exceeding budgets by 40–60%.
