MISSION
To make European market entry simple, fast, and effective for ambitious international brands — combining local expertise, brand development, and sales execution under one roof.
ACCOUNTABILITY
Accountability is central to how we work. We take ownership of defined scopes, deliverables, and outcomes, operating as an extension of our clients’ teams rather than external advisors.
ABOUT US
EU Market Entry Team for Asian companies
West Office helps Asian manufacturers and brands expand into Europe efficiently — without the cost or complexity of opening a local branch.
We act as your European headquarters, providing market intelligence, brand localization, sales representation, marketing, logistics coordination, and operational support across EU and Europe.
With 20+ years of combined experience in distribution, brand management, and European market development, our team has helped international brands enter and scale across technology, electronics, lifestyle, and consumer categories.
PRINCIPLES
Designed for Real-World European Expansion
Why Entering Europe Is Hard
Expanding into Europe means navigating multiple markets at once—each with its own regulations, languages, distribution structures, and business culture. Most failed EU entries struggle not because of product quality, but due to the lack of local structure, coordination, and real-time market insight.
West Office removes these barriers by providing immediate presence and execution without the cost and delay of building a local team.
The Market Gap We Solve
Companies entering Europe are often forced to choose between low-control distributor models or costly, slow-to-build EU subsidiaries.
West Office fills the gap by delivering the functional capabilities of a European headquarters—strategy, compliance coordination, negotiations, and operations—without incorporation, hiring, or fixed overhead.
Who We Work With
West Office is built for mid-sized international manufacturers and consumer brands that want to enter Europe professionally, but prefer to test and validate the market before committing major investment.
We work best with companies that value speed, control, and a structured path from first entry to scalable growth.
What Makes West Office Different
We combine strategic direction with hands-on execution and local representation. We attend meetings, manage coordination, and support negotiations directly—bridging cultural, operational, and commercial gaps.
Our HQ-as-a-Service model delivers faster activation, lower risk, and significantly lower cost than a traditional European office.