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HQ-AS-A-SERVICE
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BRAND DEVELOPMENT FOR OEMs
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BUSINESS DEVELOPMENT FOR STARUPS
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COMPREHENSIVE ADD-ONS SERVICES
West Office operates through 4 INTEGRATED SERVICE PILLARS that together form a complete European market entry and growth platform. From market setup to commercial execution and ongoing support, we provide hands-on delivery at every stage.
HQ-as-a-Service
West Office acts as your European HQ for EU market entry—planning and coordinating execution across market strategy, EU readiness, partner development, and operational setup. You get local-time responsiveness, structured delivery, and measurable progress—without hiring locally.
HQ-as-a-Service
West Office acts as your European HQ for EU market entry—planning and coordinating execution across market strategy, EU readiness, partner development, and operational setup. You get local-time responsiveness, structured delivery, and measurable progress—without hiring locally.
Brand Development
for OEMs
Build a sellable brand on top of OEM/ODM capability—designed for European buyers and EU market entry—while reducing OEM relationship risk. We structure positioning, launch products, and buyer-ready materials with a practical go-to-market plan.
Brand Development
for OEMs
Build a sellable brand on top of OEM/ODM capability—designed for European buyers and EU market entry—while reducing OEM relationship risk. We structure positioning, launch products, and buyer-ready materials with a practical go-to-market plan.
Business Development
for Startups
A structured EU market entry sprint - positioning, partner mapping, outreach execution, pipeline reporting, and momentum toward pilots and early revenue. Clear steps, clear visibility, measurable progress.
Business Development
for Startups
A structured EU market entry sprint - positioning, partner mapping, outreach execution, pipeline reporting, and momentum toward pilots and early revenue. Clear steps, clear visibility, measurable progress.
HQ-as-a-Service
West Office acts as your European HQ for EU market entry—planning and coordinating execution across market strategy, EU readiness, partner development, and operational setup. You get local-time responsiveness, structured delivery, and measurable progress—without hiring locally.
Brand Development
for OEMs
Build a sellable brand on top of OEM/ODM capability—designed for European buyers and EU market entry—while reducing OEM relationship risk. We structure positioning, launch products, and buyer-ready materials with a practical go-to-market plan.
Business Development for Startups
A structured EU market entry sprint - positioning, partner mapping, outreach execution, pipeline reporting, and momentum toward pilots and early revenue. Clear steps, clear visibility, measurable progress.
Who is it for
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Asian manufacturers and brands planning EU market entry
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Teams with strong products but limited EU market structure or local capacity
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Companies that want one structured partner instead of many disconnected vendors
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OEM/ODM factories aiming to grow own-brand revenue in Europe
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Manufacturers that need a structured OEM → Brand roadmap for EU market entry
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Teams concerned about channel conflict and protecting current OEM clients
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Startups with strong products but limited EU buyer access
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Teams that need fast learning, fast outreach, and a measurable pipeline
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Founders who want EU execution support without building a local team
What you get (deliverables)
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EU market entry plan and execution roadmap (markets, channels, sequence)
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EU readiness coordination (packaging/manual/document workflow + partner coordination where needed)
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Partner development structure (mapping, outreach support, meetings, follow-ups)
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Weekly reporting cadence and monthly KPI summary
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One coordination layer across partners (labs, translators, 3PL introductions, legal/accounting introductions when needed)
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Brand direction: positioning, audience, and category focus
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Product portfolio selection and EU launch shortlist
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Buyer-ready messaging and brand story for European channels
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“Brand firewall” recommendations to reduce OEM conflict risk
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EU-ready packaging/manual readiness plan + coordination workflow
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EU go-to-market roadmap: channels, partner targets, launch sequence, pilot approach
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EU market focus: priority countries and channels (and why)
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EU buyer messaging refinement (clear, credible, conversion-focused)
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Partner/buyer mapping and targeting
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Outreach sequences and follow-up cadence; meeting coordination support
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Pipeline setup and reporting (stages, next actions, weekly progress)
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Pilot and early traction plan (what first wins should look like)
Typical timeline
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Kickoff: 5–10 business days
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First structured outputs: 2–3 weeks
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Ongoing execution: monthly or quarterly cycles depending on scope
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4–8 weeks for brand foundation + launch shortlist
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8–12 weeks for a buyer-ready launch package (category dependent)
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2–3 weeks: focus + messaging + target list ready
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6–10 weeks: outreach execution and qualified pipeline build
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8–12 weeks: move toward pilots / negotiations (category dependent)
INPUTS NEEDED FROM YOU
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Product/SKU overview, target markets, and positioning goal
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Current documents (packaging/manuals/test reports if available)
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Commercial targets (pricing range, MOQ, capacity, lead times)
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Existing partner history and constraints (channels, territories, OEM relationships)
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Capability overview (categories, MOQ, quality level, lead times)
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Candidate products / best-sellers / product ideas
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Target EU markets and price positioning goals
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Constraints: OEM client sensitivity, territories, channel restrictions
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Product overview, differentiation, and target customer types
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Target EU market preferences and commercial goals
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Pricing targets, capacity/lead times (if physical product)
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Existing leads and outreach history
what success look like
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A decision-ready plan and visible progress every week
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Buyer-ready assets that reduce delays and increase partner confidence
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Qualified partner pipeline and consistent follow-up discipline
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Faster traction with fewer missteps and less vendor chaos
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Clear positioning with a launch-ready product shortlist
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Buyer-ready assets that present value clearly in Europe
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Reduced OEM conflict risk through structured separation decisions
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A realistic EU market entry pathway with a route to revenue
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A qualified, trackable pipeline with consistent weekly progress
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Higher response rates due to clear EU messaging
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Faster movement toward pilots, distribution, or first revenue steps
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Transparency—no “black box” business development
Comprenhensive Add-ons
Add focused capabilities to your EU market entry program. These modules can run standalone or plug into HQ-as-a-Service, OEM Brand Development, or Startup Business Development—always structured, measurable, and transparent.
Add-On Services:
Market Entry Strategy & Research
Market sizing, competitor benchmarks, channel and pricing logic, roadmap.
EU Compliance & Localization
Packaging, manuals, labeling, documentation readiness, partner coordination.
Sales & Representation
Partner mapping, outreach sequences, meeting coordination, pipeline reporting.
Marketing & Launch
EU messaging, localized launch assets, partner-ready materials.
Operations & Admin Support
3PL and returns setup, import approach guidance, workflow coordination.
Additional Specialized Services
Beyond our core add-ons, West Office provides access to a broad portfolio of specialized support services—covering over 150 individual activities across market research, compliance, operations, commercial execution, and localization—activated as needed to support each client’s specific objectives.